The Ultimate Guide to B2B Branding: Building a Strong Business-to-Business Brand Strategy
Strange but true: if B2C is trending on Shark Tank, B2B is the one that’s quietly building a ₹100 crore business without
Green is the New Buzzword: How F&B Brands Are Selling Sustainability (Without Sounding Like a Lecture)
Once upon a time—OK, like five years ago—sustainability in India’s F&B scene was a bit like the elaichi in your biryani. Decorative.
No Ads, No Problem: Cracking the Code of Alcohol Branding in India!
If you’ve ever walked into a liquor store and been overwhelmed by rows of bottles all screaming for attention, you’ll understand the
Designing for Gen Z Why Brands Are Getting Bolder, Weirder, and Meme-ier
If brands are beginning to sound like that quirky backbencher in class, it’s not by accident. With Generation Z, also known as
4 Things About F&B Marketing No One Told You
The F&B industry is all about flavours, experiences and memories. But what about its marketing? A top-notch recipe doesn’t necessarily guarantee a
Why Everyone Hates Comic Sans? — The Story of The Unlikely Villain of Typography
If fonts were characters in a high school drama, Comic Sans would be the nerdy kid everyone loves to hate. Born from
Navigating the AI Wave: What Creators and Brands Can Do to Prepare for a Future They Can’t Predict
The release of Open AI’s ChatGPT in the November of 2022 led to a wave of unrest across the internet universe. Creatives
Threads: The Rising Social Media Competitor Redefining Brand Presence
When the popular e-commerce company Nykaa joined ‘Threads’, it didn’t post about its product offerings. Instead, it started with a quippy one-liner
What Makes Successful Branding? Decoding the basics!
We come across a million different brands every day, okay, at least a hundred different brands every day—but tend to remember only
Unveiling the Influencer’s Game: Marketing and Social Media Strategies for Personal Branding
In the fast-paced world of social media, influencer marketing has emerged as a dominant force in brand promotion. Companies have started recognising
Want To Make Your Brand DANK? Try Meme Marketing!
A determined-looking kid, dancing Drake, or Akshay Kumar in Phir Hera Pheri — what do they all have in common? Even if
Marketing in the age of social media algorithms
Ahrr, social media algorithms. This is the first thought that comes to mind for most businesses when they have to tackle social media