Branding for a purposeful future
The world, as we know it, has come to an end. No, this isn’t an ill-fated, apocalyptic declaration.
Your luxury gifting guide for Diwali
In the midst of a hectic festive season, it's hard to find time to go shopping, let alone pick out the perfect
How to deal with workaholic clients during the festive season
The festive season is upon us and so is the festive spirit! We tend to work hurriedly as the festivities loom closer
The fault in our relationship building meetings!
Every PR professional understands the effort it takes to connect their client with the journalist. A relationship-building meeting (RBM) forms an important
Bizarre requests that clients make
In every PR professional's career, one always comes across some clients who demand unreasonable collateral(s). These unreasonable demands can be anything from
Why it is important to take the client out for a media round
Media rounds and lobbying form two important aspects of a PR professional's day-to-day life. As a PR professional, we feel that at times
Movies every PR practitioner must watch
"When a movie character is really working, we become that character. That’s what the movies offer: Escapism into lives other than our
Social impact of Graphic Design
Humans happen are certainly a special breed. Powered by the help of imagination and invented tools, we have, on more occasions than
Product packaging: Is 2018 seeing unique design packaging trends?
When a prospective buyer walks into a store, he/she has an expectation from the product that is being purchased. While some products
5 must-read books for every PR professional
Books are the perfect entertainment: no commercials, no batteries, hours of enjoyment for each dollar you spent. "What I wonder is why
Media FAM Trips: What, why & how?
Public Relations Professionals, journalists, and bloggers are familiar with the concept of familiarization trips fondly known as FAM, which acquaints the media
Is there no such thing as bad publicity?
Often we have heard people saying "Every publicity is good publicity" and we have observed the filmmakers and the stars relentlessly engaging