The Ultimate Guide to B2B Branding: Building a Strong Business-to-Business Brand Strategy
Strange but true: if B2C is trending on Shark Tank, B2B is the one that’s quietly building a ₹100 crore business without making a single pitch on TV. But how do you brand for boardrooms instead of living rooms? Proposals over...
Green is the New Buzzword: How F&B Brands Are Selling Sustainability (Without Sounding Like a Lecture)
Once upon a time—OK, like five years ago—sustainability in India’s F&B scene was a bit like the elaichi in your biryani. Decorative. Optional. Ignored. But fast forward to 2025, and F&B scene is THE main course. From burger joints to...
No Ads, No Problem: Cracking the Code of Alcohol Branding in India!
If you’ve ever walked into a liquor store and been overwhelmed by rows of bottles all screaming for attention, you’ll understand the struggle of alcohol branding in India. The industry is a $70 billion beast, packed with legacy giants, bold...
Designing for Gen Z Why Brands Are Getting Bolder, Weirder, and Meme-ier
If brands are beginning to sound like that quirky backbencher in class, it’s not by accident. With Generation Z, also known as “Zoomers,” stepping into the limelight, brands are having to rethink their design game. Gen Z, born roughly between...
4 Things About F&B Marketing No One Told You
The F&B industry is all about flavours, experiences and memories. But what about its marketing? A top-notch recipe doesn’t necessarily guarantee a top spot in your customer’s hearts. Behind every perfectly plated dish is a marketing strategy that gets people...
Why Everyone Hates Comic Sans? — The Story of The Unlikely Villain of Typography
If fonts were characters in a high school drama, Comic Sans would be the nerdy kid everyone loves to hate. Born from a desire to make digital communication more playful and accessible, Comic Sans has instead become the butt of...
Navigating the AI Wave: What Creators and Brands Can Do to Prepare for a Future They Can’t Predict
The release of Open AI’s ChatGPT in the November of 2022 led to a wave of unrest across the internet universe. Creatives were suddenly worried about losing their jobs to AI, brands were excited about the prospects of using AI...
Threads: The Rising Social Media Competitor Redefining Brand Presence
When the popular e-commerce company Nykaa joined ‘Threads’, it didn’t post about its product offerings. Instead, it started with a quippy one-liner about the app itself. Similarly, Netflix India didn’t just put up a boring old post about upcoming shows. Instead,...
What Makes Successful Branding? Decoding the basics!
We come across a million different brands every day, okay, at least a hundred different brands every day—but tend to remember only a handful. What is THE secret that makes some brands memorable while others are just so forgetful? Well,...
Unveiling the Influencer’s Game: Marketing and Social Media Strategies for Personal Branding
In the fast-paced world of social media, influencer marketing has emerged as a dominant force in brand promotion. Companies have started recognising the power of influencers in reaching and engaging their target audience, but what about the influencers themselves? Behind...
Want To Make Your Brand DANK? Try Meme Marketing!
A determined-looking kid, dancing Drake, or Akshay Kumar in Phir Hera Pheri — what do they all have in common? Even if you don't spend much time on social media, you are certainly not left untouched by the sway of...
Marketing in the age of social media algorithms
Ahrr, social media algorithms. This is the first thought that comes to mind for most businesses when they have to tackle social media for promotion and advertising. It’s become this great “unknown” that’s holding content down. Algorithms might seem harmless and even...