Designing for Gen Z Why Brands Are Getting Bolder, Weirder, and Meme-ier
If brands are beginning to sound like that quirky backbencher in class, it’s not by accident. With Generation Z, also known as
4 Things About F&B Marketing No One Told You
The F&B industry is all about flavours, experiences and memories. But what about its marketing? A top-notch recipe doesn’t necessarily guarantee a
Why Everyone Hates Comic Sans? — The Story of The Unlikely Villain of Typography
If fonts were characters in a high school drama, Comic Sans would be the nerdy kid everyone loves to hate. Born from
Navigating the AI Wave: What Creators and Brands Can Do to Prepare for a Future They Can’t Predict
The release of Open AI’s ChatGPT in the November of 2022 led to a wave of unrest across the internet universe. Creatives
What Makes Successful Branding? Decoding the basics!
We come across a million different brands every day, okay, at least a hundred different brands every day—but tend to remember only
AI and the changing media landscape
How the rise of ChatGPT and other AI tools stand to completely disrupt the media landscape Whenever we read about topics like Artificial
A day in the life of a graphic designer
So you find yourself wondering what Graphic Designers exactly do. You thought the two words were self-explanatory, like “self-driving cars”, and that
Influencer Marketing: Here’s how to do it right and get results
When Italian fashion influencer Chiara Ferragni got married in 2018 it made more waves than Meghan Markle’s royal wedding. And the news
Shark Tank India: Tips for every aspiring entrepreneur
A successful franchise in the USA, Shark Tank decided to bring its show to our shore. With it, came back the joy
Brand Communications 101 ~ How to tread ahead in uncertain times ~
Ankita runs a business where she owns an apparel brand but the brand was caught off-guard with the recent global health crisis.
Is design all about how your product ‘looks’? Let’s solve the conundrum.
A well-designed logo and website can be the difference between a sale and a hard-pass. A professional branding is not fully given
Branding for a purposeful future
The world, as we know it, has come to an end. No, this isn’t an ill-fated, apocalyptic declaration.