AI and the changing media landscape
How the rise of ChatGPT and other AI tools stand to completely disrupt the media landscape Whenever we read about topics like Artificial
A day in the life of a graphic designer
So you find yourself wondering what Graphic Designers exactly do. You thought the two words were self-explanatory, like “self-driving cars”, and that
The rise of the Not-so-Silent Media: How conversations shape around taboo topics
Undeniably, one of the most controversial media scandals of the 90s was Milind Soman’s nude photoshoot on the front page of a
Festive Marketing 101: A Review Of The Best Festive Campaigns Of 2022
A boring family get-together, a cool house party, a short vacay or a relaxed hangout with friends — no matter what you
Influencer Marketing: Here’s how to do it right and get results
When Italian fashion influencer Chiara Ferragni got married in 2018 it made more waves than Meghan Markle’s royal wedding. And the news
Celebrating the shades of freedom
Independence Day is a sight of celebration, festivity, and countrymen beaming with pride and patriotism. Every year brands prepare impactful campaigns to
Shark Tank India: Tips for every aspiring entrepreneur
A successful franchise in the USA, Shark Tank decided to bring its show to our shore. With it, came back the joy
Brand Communications 101 ~ How to tread ahead in uncertain times ~
Ankita runs a business where she owns an apparel brand but the brand was caught off-guard with the recent global health crisis.
Is design all about how your product ‘looks’? Let’s solve the conundrum.
A well-designed logo and website can be the difference between a sale and a hard-pass. A professional branding is not fully given
First to market, first to fail?
The First-Mover-Advantage is established marketing rhetoric that reminds us that the dream is enough to sustain you. But isn’t it just a
How social media influencers are making your restaurant the talk of the town
If you’re in the restaurant business, you’re probably always looking for effective ways to attract new customers and get more
The fears of a new PR joinee and how to overcome them
PR or Public Relations is not only a profession but an art. It gives you the creative space to explore and improvise.