Do’s and don’ts of corporate PR
Public Relations (PR) as an industry is as dynamic as the weather. It is always on the changing sphere and is not just about rolling out press releases in the media. With the advancement of technology, we have gone way ahead...
Current developing areas in PR
Initially, PR was all about dissemination of press releases and getting the client featured in the newspapers/ magazines but the tables have been turned and PR has undergone an evident metamorphosis. The reasons for advancement in the roles of PR...
Why you should give up sex and dedicate your life to Graphic Design
Think we're making this up? Sex and graphic design are very similar and for anyone with an overactive creative mind, we suggest keeping your naughty thoughts in check and focusing only on creativity! The First Time Sweaty palms, a fluttering heart and...
PR is equivalent to Advertising- A myth
'Advertising you pay for, Public Relations you pray for.' Though the dictum is an old one, it still holds true to its value. People often confuse PR to any form of advertising. How many times have you been asked as a PR...
5 reasons why startups need PR
Startups, sounds familiar? Well of course, this concept of coming up with not so niche business ideas in varied domains have become quite a trend now. There are startups curated for food delivery, e-commerce and even laundry. But how does...
8 effective ways to overcome mental block
A creative mind knows no bounds. The hand will always twitch, the eye shall always wonder and creative juices will beg to flow. Sometimes it takes a little push for the bird to spread its wings and fly. “Being stuck”...
13 hilarious comic artists on Instagram to brighten up your day!
In the age of smartphones, it’s nearly impossible to avoid a daily dose of mindless social media scrolling. Make your Instagram hours worth every second with these hilarious comic artists who will definitely keep you in stitches through your weary...
Andaaz Apna Apna from the eye of a Designer
There are two types of people in the world, the ones who love Andaz Apna Apna, and the others, who LOVE Andaz Apna Apna. No matter in what situation you are in, you will always have a dialogue from the...
World Animation Day
Animation is everywhere these days, and most of us have been raised on it. Starting with our Saturday Morning Cartoons that we enjoyed with our sugary bowl of cereal, straight through to our favorite video games and movies of today,...
Doodle-doodle do!
It isn't uncommon to see an exasperated graphic designer throw up their hands in the air and utter the fatal words "I simply cannot draw!" Truth be told, we're all slaves to our systems. We can create characters, identities, campaigns and...
Is the letterhead dead?
This is a common question when someone has to send out a business letter. Yes, written letters might not be trendy anymore since everything has turned electronic. Letterheads, however, are there not just to make your letter pretty; a letterhead can set you...
The challenge of the blank canvas
I break into a cold sweat. My eyes become misty and lips dry. What I see in front of me is what nightmares are made of. A new beginning. The blank canvas. An empty artboard. And an even more empty...