The fears of a new PR joinee and how to overcome them
PR or Public Relations is not only a profession but an art. It gives you the creative space to explore and improvise....
Branding for a purposeful future
The world, as we know it, has come to an end. No, this isn’t an ill-fated, apocalyptic declaration....
Your luxury gifting guide for Diwali
In the midst of a hectic festive season, it's hard to find time to go shopping, let alone pick out the perfect gift. If you're running low on gift-giving inspiration, don't fret! Looking for Luxury Gift options this Diwali? Search...
How to deal with workaholic clients during the festive season
The festive season is upon us and so is the festive spirit! We tend to work hurriedly as the festivities loom closer because we do not want the festival spirit to be marred by a negative mail from the client....
The fault in our relationship building meetings!
Every PR professional understands the effort it takes to connect their client with the journalist. A relationship-building meeting (RBM) forms an important part of the PR activity as it facilitates direct interaction between the client and the journalist. Having said...
Bizarre requests that clients make
In every PR professional's career, one always comes across some clients who demand unreasonable collateral(s). These unreasonable demands can be anything from getting their niche brand featured in a Bollywood Movie to collaborating with fashion influencers for free. To give...
Why it is important to take the client out for a media round
Media rounds and lobbying form two important aspects of a PR professional's day-to-day life. As a PR professional, we feel that at times it is important that we ask the representatives of various brands to accompany us to the media rounds....
Movies every PR practitioner must watch
"When a movie character is really working, we become that character. That’s what the movies offer: Escapism into lives other than our own," said the famous American film critic Roger Ebert. Movies are indeed an extension of our lives as even...
Social impact of Graphic Design
Humans happen are certainly a special breed. Powered by the help of imagination and invented tools, we have, on more occasions than one, transformed the fabric of society in quite a lot of ways. But this transformation is not always...
Product packaging: Is 2018 seeing unique design packaging trends?
When a prospective buyer walks into a store, he/she has an expectation from the product that is being purchased. While some products are time tested ones, others are new ones and the customer is not aware of its efficacy. What...