A day in the life of a graphic designer
So you find yourself wondering what Graphic Designers exactly do. You thought the two words were self-explanatory, like “self-driving cars”, and that was all there was to it. But Graphic Designers are a tricky bunch. They are like a new...
The rise of the Not-so-Silent Media: How conversations shape around taboo topics
Undeniably, one of the most controversial media scandals of the 90s was Milind Soman’s nude photoshoot on the front page of a national newspaper. It also led to quite a court battle. And while the recent FIR against Ranveer Singh...
Festive Marketing 101: A Review Of The Best Festive Campaigns Of 2022
A boring family get-together, a cool house party, a short vacay or a relaxed hangout with friends — no matter what you did for fun last year, we bet it was better than the two before that. And when it...
Influencer Marketing: Here’s how to do it right and get results
When Italian fashion influencer Chiara Ferragni got married in 2018 it made more waves than Meghan Markle’s royal wedding. And the news and pictures of her wedding dress garnered Dior, the maker, media impressions worth $5.2 million. Dior’s website crashed...
Celebrating the shades of freedom
Independence Day is a sight of celebration, festivity, and countrymen beaming with pride and patriotism. Every year brands prepare impactful campaigns to connect and celebrate this memorable day with their patrons. This blog will look at some exciting lenses through...
Shark Tank India: Tips for every aspiring entrepreneur
A successful franchise in the USA, Shark Tank decided to bring its show to our shore. With it, came back the joy of watching television. Gathering around with your family to watch an episode a day, at the prime time...
Brand Communications 101 ~ How to tread ahead in uncertain times ~
Ankita runs a business where she owns an apparel brand but the brand was caught off-guard with the recent global health crisis. Sadly, the brand was not able to establish its online presence. With some tiff amongst the team, the...
Is design all about how your product ‘looks’? Let’s solve the conundrum.
A well-designed logo and website can be the difference between a sale and a hard-pass. A professional branding is not fully given the importance it deserves in today’s world. Building a brand does not happen overnight, but if the foundation...
First to market, first to fail?
The First-Mover-Advantage is established marketing rhetoric that reminds us that the dream is enough to sustain you. But isn’t it just a sugar-coated myth? Several case studies suggest that early entrants with the most innovative product offering have not stood...
How social media influencers are making your restaurant the talk of the town
If you’re in the restaurant business, you’re probably always looking for effective ways to attract new customers and get more...