5 must-read books for every PR professional
Books are the perfect entertainment: no commercials, no batteries, hours of enjoyment for each dollar you spent. "What I wonder is why
Media FAM Trips: What, why & how?
Public Relations Professionals, journalists, and bloggers are familiar with the concept of familiarization trips fondly known as FAM, which acquaints the media
Is there no such thing as bad publicity?
Often we have heard people saying "Every publicity is good publicity" and we have observed the filmmakers and the stars relentlessly engaging
Art events to look out for in February, 2018
India is the most diverse and culturally rich country. We see a cultural and language shift every 50 kilometers where the shift
How to nail those pitch calls?
The generic PR activity consists of rolling out a pitch note or a press release via email. If/when the journalist is interested
Under the influence
2018 has been termed as the year of “Influencer Marketing”. So what exactly is influence marketing? According to Pixlee, “Influencer Marketing is
The rise of the Gradients!
Colour is powerful. Colour is an evolution and holds the power to change, integrate and even have us perceive it in many
Things every PR person is tired of hearing
Working as a PR Consultant/Manager? If that was a loooouuuddd YES, then what follows are some one-liners and questions that you often get
Typography through the eras!
We’re continually evolving as humans, we’ve all come from a past we’re thankful about. Be it the wars our country may have
Make 2018 fruitful with these easy to follow resolutions
New Year and Resolutions are like “Mac and Cheese” as it always goes hand in hand. 2018 has just started and like every year most
2017 in a nutshell!
2017 has been a successful year for our clients and for us. Here is a round up of the key milestones achieved
From gadgets to skincare products, we have covered it all!
We are at the fag end of 2017 with Christmas and New Years right around the corner. If you are looking for