Movies every PR practitioner must watch
"When a movie character is really working, we become that character. That’s what the movies offer: Escapism into lives other than our own," said the famous American film critic Roger Ebert. Movies are indeed an extension of our lives as even...
Social impact of Graphic Design
Humans happen are certainly a special breed. Powered by the help of imagination and invented tools, we have, on more occasions than one, transformed the fabric of society in quite a lot of ways. But this transformation is not always...
Product packaging: Is 2018 seeing unique design packaging trends?
When a prospective buyer walks into a store, he/she has an expectation from the product that is being purchased. While some products are time tested ones, others are new ones and the customer is not aware of its efficacy. What...
5 must-read books for every PR professional
Books are the perfect entertainment: no commercials, no batteries, hours of enjoyment for each dollar you spent. "What I wonder is why everybody doesn't carry a book around for those inevitable dead spots in life", said the great Stephen King. We...
Media FAM Trips: What, why & how?
Public Relations Professionals, journalists, and bloggers are familiar with the concept of familiarization trips fondly known as FAM, which acquaints the media with the brand, destination and/or service. These can either be group trips or individual trips depending on the...
Is there no such thing as bad publicity?
Often we have heard people saying "Every publicity is good publicity" and we have observed the filmmakers and the stars relentlessly engaging in promoting their films. These days, publicity and controversies are the major defining factors for the Bollywood movies...
Art events to look out for in February, 2018
India is the most diverse and culturally rich country. We see a cultural and language shift every 50 kilometers where the shift is more in terms of art. This 'Unity in Diversity' from across the country can be experienced at...
How to nail those pitch calls?
The generic PR activity consists of rolling out a pitch note or a press release via email. If/when the journalist is interested in your story idea he/she might respond but how many times has it happened that you received a...
Under the influence
2018 has been termed as the year of “Influencer Marketing”. So what exactly is influence marketing? According to Pixlee, “Influencer Marketing is a form of marketing that focuses on targeting the key industry leaders to drive brand message and awareness...
The rise of the Gradients!
Colour is powerful. Colour is an evolution and holds the power to change, integrate and even have us perceive it in many different ways. We’re in a new age, a new year and we’re already witnessing a very different colour...