5 must-read books for every PR professional
Books are the perfect entertainment: no commercials, no batteries, hours of enjoyment for each dollar you spent. "What I wonder is why
Media FAM Trips: What, why & how?
Public Relations Professionals, journalists, and bloggers are familiar with the concept of familiarization trips fondly known as FAM, which acquaints the media
Is there no such thing as bad publicity?
Often we have heard people saying "Every publicity is good publicity" and we have observed the filmmakers and the stars relentlessly engaging
Art events to look out for in February, 2018
India is the most diverse and culturally rich country. We see a cultural and language shift every 50 kilometers where the shift