4 Things About F&B Marketing No One Told You
The F&B industry is all about flavours, experiences and memories. But what about its marketing? A top-notch recipe doesn’t necessarily guarantee a top spot in your customer’s hearts. Behind every perfectly plated dish is a marketing strategy that gets people...
Want To Make Your Brand DANK? Try Meme Marketing!
A determined-looking kid, dancing Drake, or Akshay Kumar in Phir Hera Pheri — what do they all have in common? Even if you don't spend much time on social media, you are certainly not left untouched by the sway of...
Marketing in the age of social media algorithms
Ahrr, social media algorithms. This is the first thought that comes to mind for most businesses when they have to tackle social media for promotion and advertising. It’s become this great “unknown” that’s holding content down. Algorithms might seem harmless and...
AI and the changing media landscape
How the rise of ChatGPT and other AI tools stand to completely disrupt the media landscape Whenever we read about topics like Artificial Intelligence (AI) and Machine Learning (ML) the first thing that pops to mind are sci-fi movies like The...
The rise of the Not-so-Silent Media: How conversations shape around taboo topics
Undeniably, one of the most controversial media scandals of the 90s was Milind Soman’s nude photoshoot on the front page of a national newspaper. It also led to quite a court battle. And while the recent FIR against Ranveer Singh...
Influencer Marketing: Here’s how to do it right and get results
When Italian fashion influencer Chiara Ferragni got married in 2018 it made more waves than Meghan Markle’s royal wedding. And the news and pictures of her wedding dress garnered Dior, the maker, media impressions worth $5.2 million. Dior’s website crashed...
Shark Tank India: Tips for every aspiring entrepreneur
A successful franchise in the USA, Shark Tank decided to bring its show to our shore. With it, came back the joy of watching television. Gathering around with your family to watch an episode a day, at the prime time...
Brand Communications 101 ~ How to tread ahead in uncertain times ~
Ankita runs a business where she owns an apparel brand but the brand was caught off-guard with the recent global health crisis. Sadly, the brand was not able to establish its online presence. With some tiff amongst the team, the...
First to market, first to fail?
The First-Mover-Advantage is established marketing rhetoric that reminds us that the dream is enough to sustain you. But isn’t it just a sugar-coated myth? Several case studies suggest that early entrants with the most innovative product offering have not stood...
How social media influencers are making your restaurant the talk of the town
If you’re in the restaurant business, you’re probably always looking for effective ways to attract new customers and get more...