Public Relations

Every PR professional understands the effort it takes to connect their client with the journalist. A relationship-building meeting (RBM) forms an important

In every PR professional's career, one always comes across some clients who demand unreasonable collateral(s). These unreasonable demands can be anything from

Media rounds and lobbying form two important aspects of a PR professional's day-to-day life. As a PR professional, we feel that at times

Books are the perfect entertainment: no commercials, no batteries, hours of enjoyment for each dollar you spent. "What I wonder is why

Public Relations Professionals, journalists, and bloggers are familiar with the concept of familiarization trips fondly known as FAM, which acquaints the media

Often we have heard people saying "Every publicity is good publicity" and we have observed the filmmakers and the stars relentlessly engaging

The generic PR activity consists of rolling out a pitch note or a press release via email. If/when the journalist is interested

Public Relations (PR) as an industry is as dynamic as the weather. It is always on the changing sphere and is not just

'Advertising you pay for, Public Relations you pray for.' Though the dictum is an old one, it still holds true to its value. People

Startups, sounds familiar? Well of course, this concept of coming up with not so niche business ideas in varied domains have become