Designing for Gen Z Why Brands Are Getting Bolder, Weirder, and Meme-ier
If brands are beginning to sound like that quirky backbencher in class, it’s not by accident. With Generation Z, also known as “Zoomers,” stepping into the limelight, brands are having to rethink their design game. Gen Z, born roughly between...
4 Things About F&B Marketing No One Told You
The F&B industry is all about flavours, experiences and memories. But what about its marketing? A top-notch recipe doesn’t necessarily guarantee a top spot in your customer’s hearts. Behind every perfectly plated dish is a marketing strategy that gets people...
Why Everyone Hates Comic Sans? — The Story of The Unlikely Villain of Typography
If fonts were characters in a high school drama, Comic Sans would be the nerdy kid everyone loves to hate. Born from a desire to make digital communication more playful and accessible, Comic Sans has instead become the butt of...
Navigating the AI Wave: What Creators and Brands Can Do to Prepare for a Future They Can’t Predict
The release of Open AI’s ChatGPT in the November of 2022 led to a wave of unrest across the internet universe. Creatives were suddenly worried about losing their jobs to AI, brands were excited about the prospects of using AI...
What Makes Successful Branding? Decoding the basics!
We come across a million different brands every day, okay, at least a hundred different brands every day—but tend to remember only a handful. What is THE secret that makes some brands memorable while others are just so forgetful? Well,...
AI and the changing media landscape
How the rise of ChatGPT and other AI tools stand to completely disrupt the media landscape Whenever we read about topics like Artificial Intelligence (AI) and Machine Learning (ML) the first thing that pops to mind are sci-fi movies like The...
A day in the life of a graphic designer
So you find yourself wondering what Graphic Designers exactly do. You thought the two words were self-explanatory, like “self-driving cars”, and that was all there was to it. But Graphic Designers are a tricky bunch. They are like a new...
Influencer Marketing: Here’s how to do it right and get results
When Italian fashion influencer Chiara Ferragni got married in 2018 it made more waves than Meghan Markle’s royal wedding. And the news and pictures of her wedding dress garnered Dior, the maker, media impressions worth $5.2 million. Dior’s website crashed...
Shark Tank India: Tips for every aspiring entrepreneur
A successful franchise in the USA, Shark Tank decided to bring its show to our shore. With it, came back the joy of watching television. Gathering around with your family to watch an episode a day, at the prime time...
Brand Communications 101 ~ How to tread ahead in uncertain times ~
Ankita runs a business where she owns an apparel brand but the brand was caught off-guard with the recent global health crisis. Sadly, the brand was not able to establish its online presence. With some tiff amongst the team, the...