How social media influencers are making your restaurant the talk of the town
If you’re in the restaurant business, you’re probably always looking for effective ways to attract new customers and get more table bookings. Food, being one of the major parts of our lives have seen a paramount shift in the preferences made by people who are spoiled with choice.
Fortunately, With improved standards of living, people have begun to experiment with all the different aspects of their lives and are attempting to explore all things that are new and in vogue.
International cuisines are more accessible now which were only available in 5-star hotels earlier. With the upsurge of the food empire and the inception of new eateries every day the competition level has shot up multi-folds. Thus propelling restaurants to come up with modified recipes, out of the box interiors, and a strong social presence.
This is the era of social media influencers who are the major contributors to the ever-changing trends. With the power of their massive following and inspiring content, they are leading the way in discovering restaurants and hidden gems for the common people who are usually unaware until they see it on their feeds on their social media walls. Social media is like the modern day word of the mouth, to which online consumers look up to.
According to the 2017 stats around the globe, about 2.46 billion people have a presence on Social networks. These numbers are estimated to rise to 2.77 billion by 2019. This rise in social media and food business has sown the path for a solid partnership of both.
Influencers visit new places every day and put up beautiful captures of the food and the ambience on their social media handles with a detailed review of their experience, thus creating a buzz amongst their followers. Influencer marketing is today seen as an essential part of a broad marketing campaign due to its larger reach and a measurable success.
With the rising power of social media, influencer marketing makes it easier for restaurateurs to reach out to more and more people, which not only increases footfalls but also paves the way to global recognition.
