Blog
An idea has the power to ignite unsupressable fires in the mind. We believe in adding fuel to the fire and seeing where it takes us.
Thoughts. Musings. Hearsay. Relatable and debatable opinons. We basically force everyone in our agency to write a lot.
Designing for Gen Z Why Brands Are Getting Bolder, Weirder, and Meme-ier
4 Things About F&B Marketing No One Told You
Why Everyone Hates Comic Sans? — The Story of The Unlikely Villain of Typography
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Navigating the AI Wave: What Creators and Brands Can Do to Prepare for a Future They Can’t Predict
The release of Open AI’s ChatGPT in the November of 2022 led to a wave of unrest across the internet universe. Creatives were suddenly worried about losing their jobs to AI, brands were excited about the prospects of using AI...
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Threads: The Rising Social Media Competitor Redefining Brand Presence
When the popular e-commerce company Nykaa joined ‘Threads’, it didn’t post about its product offerings. Instead, it started with a quippy one-liner about the app itself. Similarly, Netflix India didn’t just put up a boring old post about upcoming shows. Instead,...
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What Makes Successful Branding? Decoding the basics!
We come across a million different brands every day, okay, at least a hundred different brands every day—but tend to remember only a handful. What is THE secret that makes some brands memorable while others are just so forgetful? Well,...
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Unveiling the Influencer’s Game: Marketing and Social Media Strategies for Personal Branding
In the fast-paced world of social media, influencer marketing has emerged as a dominant force in brand promotion. Companies have started recognising the power of influencers in reaching and engaging their target audience, but what about the influencers themselves? Behind...