How to nail those pitch calls?
The generic PR activity consists of rolling out a pitch note or a press release via email. If/when the journalist is interested in your story idea he/she might respond but how many times has it happened that you received a...
Under the influence
2018 has been termed as the year of “Influencer Marketing”. So what exactly is influence marketing? According to Pixlee, “Influencer Marketing is a form of marketing that focuses on targeting the key industry leaders to drive brand message and awareness...
The rise of the Gradients!
Colour is powerful. Colour is an evolution and holds the power to change, integrate and even have us perceive it in many different ways. We’re in a new age, a new year and we’re already witnessing a very different colour...
Things every PR person is tired of hearing
Working as a PR Consultant/Manager? If that was a loooouuuddd YES, then what follows are some one-liners and questions that you often get asked. That 'Totally Relatable' kind of content. Also, if you are not a PR Professional and thinking "Why am...
Typography through the eras!
We’re continually evolving as humans, we’ve all come from a past we’re thankful about. Be it the wars our country may have been a part of or the technology that has slowly evolved through the ages. For once we’re leaving...
Make 2018 fruitful with these easy to follow resolutions
New Year and Resolutions are like “Mac and Cheese” as it always goes hand in hand. 2018 has just started and like every year most of us must be grappling to keep our resolutions intact. The common resolution are to avoid junk, read...