Marketing in the age of social media algorithms
Ahrr, social media algorithms. This is the first thought that comes to mind for most businesses when they have to tackle social media for promotion and advertising. It’s become this great “unknown” that’s holding content down. Algorithms might seem harmless and...
Influencer Marketing: Here’s how to do it right and get results
When Italian fashion influencer Chiara Ferragni got married in 2018 it made more waves than Meghan Markle’s royal wedding. And the news and pictures of her wedding dress garnered Dior, the maker, media impressions worth $5.2 million. Dior’s website crashed...