'Advertising you pay for, Public Relations you pray for.' Though the dictum is an old one, it still holds true to its value. People often confuse PR to any form of advertising. How many times have you been asked as a PR...

Startups, sounds familiar? Well of course, this concept of coming up with not so niche business ideas in varied domains have become quite a trend now. There are startups curated for food delivery, e-commerce and even laundry. But how does...