The fears of a new PR joinee and how to overcome them
PR or Public Relations is not only a profession but an art. It gives you the creative space to explore and improvise....
How to deal with workaholic clients during the festive season
The festive season is upon us and so is the festive spirit! We tend to work hurriedly as the festivities loom closer because we do not want the festival spirit to be marred by a negative mail from the client....
The fault in our relationship building meetings!
Every PR professional understands the effort it takes to connect their client with the journalist. A relationship-building meeting (RBM) forms an important part of the PR activity as it facilitates direct interaction between the client and the journalist. Having said...
Bizarre requests that clients make
In every PR professional's career, one always comes across some clients who demand unreasonable collateral(s). These unreasonable demands can be anything from getting their niche brand featured in a Bollywood Movie to collaborating with fashion influencers for free. To give...
Why it is important to take the client out for a media round
Media rounds and lobbying form two important aspects of a PR professional's day-to-day life. As a PR professional, we feel that at times it is important that we ask the representatives of various brands to accompany us to the media rounds....
5 must-read books for every PR professional
Books are the perfect entertainment: no commercials, no batteries, hours of enjoyment for each dollar you spent. "What I wonder is why everybody doesn't carry a book around for those inevitable dead spots in life", said the great Stephen King. We...
Media FAM Trips: What, why & how?
Public Relations Professionals, journalists, and bloggers are familiar with the concept of familiarization trips fondly known as FAM, which acquaints the media with the brand, destination and/or service. These can either be group trips or individual trips depending on the...
Is there no such thing as bad publicity?
Often we have heard people saying "Every publicity is good publicity" and we have observed the filmmakers and the stars relentlessly engaging in promoting their films. These days, publicity and controversies are the major defining factors for the Bollywood movies...
How to nail those pitch calls?
The generic PR activity consists of rolling out a pitch note or a press release via email. If/when the journalist is interested in your story idea he/she might respond but how many times has it happened that you received a...
Do’s and don’ts of corporate PR
Public Relations (PR) as an industry is as dynamic as the weather. It is always on the changing sphere and is not just about rolling out press releases in the media. With the advancement of technology, we have gone way ahead...