5 must-read books for every PR professional
Books are the perfect entertainment: no commercials, no batteries, hours of enjoyment for each dollar you spent. "What I wonder is why everybody doesn't carry a book around for those inevitable dead spots in life", said the great Stephen King. We...
Media FAM Trips: What, why & how?
Public Relations Professionals, journalists, and bloggers are familiar with the concept of familiarization trips fondly known as FAM, which acquaints the media with the brand, destination and/or service. These can either be group trips or individual trips depending on the...
Is there no such thing as bad publicity?
Often we have heard people saying "Every publicity is good publicity" and we have observed the filmmakers and the stars relentlessly engaging in promoting their films. These days, publicity and controversies are the major defining factors for the Bollywood movies...
Art events to look out for in February, 2018
India is the most diverse and culturally rich country. We see a cultural and language shift every 50 kilometers where the shift is more in terms of art. This 'Unity in Diversity' from across the country can be experienced at...