World Wide Fund (WWF) commissioned a project for Wishbox to highlight the status of air quality in Pune. Taking charge of the project, we designed four infographics in a supremely flexible manner, so that the creatives could be used on any collateral. The idea was to make them digitally usable for emailers and, at the same time, printable for big charts for offices, exhibitions and various publications. To achieve this, we kept the design quite open-ended and scalable. Keeping the significance of the project in mind, the visuals were made striking, vibrant and easy to comprehend.

The narrative was broken down into four different posters. The first one, being more basic, highlighted Pune’s current air quality situation. The following ones showcased a more in-depth view of the situation and WWF interventions. The deliverables were successful in communicating the weight of the dire situation in a digestible and interesting fashion, making it yet another impressive feat for Wishbox in the social development sector.