Wabi Babi is a premium infant care brand that envisions to be a one-stop solution to first-time mothers and also a safe space for new parents and guardians to discuss their daily challenges and achievements. Wishbox Studio was chosen as the branding and communications partner for Wabi Babi. As a part of this project, we conceptualised and implemented the brand identity system (consisting of the logo, visual elements, brand language etc), communication collaterals like brand presentation, press ads and other templates alongwith packaging design for the entire range of skincare products.

The logomark is a denotation of the blooming circle of life of a baby. It depicts celebration and joy, happiness and vigour, represented through the oozing bundle of joy- a baby elephant. Not only a baby elephant represent wisdom and innocence, but it acts as a symbol of care, purity and hygiene. Filled with gentle and soft color tones, as a whole, the logomark brings out the tenderness of a baby, savouring in it; warmth and care, cherished here the most, at Wabi Babi.