Parth Overseas is a 2-decade strong handicraft home-decor manufacturer based in Muradabad. It is the perfect blend of authentic Indian craftsmanship and global aesthetics. With their growing business, a need was felt to rebrand based on giving them a global appeal. They believe in providing the highest standard of quality while offering products for all occasions and lifestyles.

The brand identity system, website, look-book and company profile was created to resonate with their values. Their aim is to be the first smart factory in Muradabad by 2024 and build a world-renowned reputation.

Parth Overseas’ logo uses elementary shapes that conveys multiple elements coming together for a unique creation as in the case of their exclusive hand-crafted products. It is a bold yet elegant looking monogram which was further extended in the design system. The clean, minimal fonts chosen, being geometric in form, compliment these shapes well. Warm and earthy tones were handpicked for the brand to resonate with their collection. The shapes and patterns form the core of their brand’s visual language, creating a distinct identity system. These changing patterns are made using simple, elegant strokes, a direct representation of the uniqueness of handmade products, where no two are ever made the same.

You can also have a look at their website here