My Tea Chapel is a QSR in Gurgaon created for the love of food and curated to widen your palate. Their delightful range of offerings includes royal teas from all over the world, sinful waffles from Liege and healthy or sinless Pinsa pizzas. We got the opportunity to work closely with the brand as its branding and communication partners last year. The idea was to incorporate a clean and contemporary design sensibility in order to speak to the right audience. Wishbox Studio worked with the brand owners to create the brand from the ground up – beginning with how to position it, to its personality and visual language for both, print and digital media. We designed the identity, packaging, restaurant collaterals and communication for all the marketing touch points. The idea was to ensure that all customer touchpoints were consistent with each other so the brand experience stays intact without making it monotonous.