Wishbox Studio was commissioned by Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH to craft an impactful narrative for the project ‘Economic Empowerment of Women Entrepreneurs and Start-ups by Women.’ This noble initiative, undertaken on behalf of the German Federal Ministry for Economic Cooperation and Development (BMZ) in collaboration with the Indian Ministry of Skill Development and Entrepreneurship (MoSDE), sought to uplift and empower women entrepreneurs across India.

At the heart of this endeavour lay ‘Her&Now,’ an inspired branding vision conceived by Wishbox Studio. We came up with the name ‘Here and Now’ – it was not just a name, but an idea that resonated across diverse regions like Telangana, the Northeast and Rajasthan. Its universality transcended language barriers, making it an inclusive beacon of hope.

Additionally, we meticulously crafted taglines and hashtags that breathed life into the brand. These catchphrases, infused with modernity and encouragement, reverberated through social media channels, fostering a digital community of women entrepreneurs who embraced the ‘Here and Now’ spirit.

Operating under a retainer model for an extensive two-year contract, we weaved a visual narrative of empowerment, designing a spectrum of digital and physical collateral. While flyers, pamphlets and infographics bore the stamp of creativity, disseminating vital information far and wide. While images, videos and animations added dynamic narratives to the brand’s arsenal, captivating audiences and spreading the message of women’s economic empowerment through compelling storytelling.

Beyond aesthetics, Wishbox Studio engineered a robust brand strategy. The logo, a visual masterpiece, ingeniously combined the letter ‘E’ with an ‘equality’ sign, symbolizing the project’s core values. It was a beacon of gender equality, sparking dialogues that had the potential to evolve into a transformative movement, championing women entrepreneurs.

In every facet of this partnership, our collaborative effort with GIZ was the driving force. From brand strategy to communication materials, we empowered ‘Her&Now’ to become more than just a project—it became a rallying cry, a movement, and a testament to the transformative power of visionary branding.