Alliance for Integrity kicked off an initiative, “Integrity Journey” to promote collective action for SMEs in the textile industry in Maharashtra. The initiative started during the pandemic and the purpose was to understand issues where companies would require additional support, especially during the pandemic.

The ‘handbook on export compliance’ was realised to be an effective tool for said companies based on the alliance’s interaction with them.

We decided to keep the handbook heavy on imagery related to the textile industry, with design elements based on the prints and textiles widely used in the State of Maharashtra. The handbook was kept neat and minimal with a neutral white background and Red as the accent colour to pique the viewers’ interest, and textile elements are in grey to add to the sophistication of the handbook.