Corporate Public Relations / February 26, 2024
Creating a strong recall value for Delhivery as India’s first and foremost end-to-end solution provider in the e- commerce domain
Context
Delhivery started in 2011 has been India’s only service provider that offers a complete set of services to manage the entire e- commerce supply chain – from procurement to warehousing to packaging to India’s fastest last-mile delivery system, thus provides a unified platform for sellers to manage the order lifecycle
Delhivery had an edge over other players as not only is it an early entrant but catered to non-ecommerce clients too. Apart from website creation, it also handled all other IT and backend requirements of an online player
Communication’s narrative
The ask was to position Delhivery as India’s only integrated end-to-end solution provider for e-commerce companies. Our objective was to highlight the business potential of Delhivery and position them as visionary bridging the gap in Indian logistics industry.
Our Strategy
The PR approach and intent was in creating a strong brand image among the target audience and industry stakeholders which was based on a robust communication outreach in e-commerce and corporate media to entail the case study of Delhivery as the pioneer of industrial logistics services in India.
Team WBS strategically lined up business interactions with key financials and business magazines to discuss the expansion plan and business the strategy of Delhivery; its growth patterns and the inclusion of new services in its portfolio.
With several e-commerce logistics providers, having shut down rapidly, we amplified the portfolio of Delhivery as being the strongest competition in the domain, focusing on how Delhivery has changed the dynamics of e-commerce logistic industry and has gone beyond all boundaries in strengthening the sector.
The “Solution”
With Delhivery being a new brand in the industry, it lacked awareness in media and outside its core industry. With the right PR solutions, we positioned Delhivery as the most authentic, innovative and convenient e-commerce logistics platform.
Wishbox Studio as PR partners helped in the brand’s development and growth stories by highlighting various facets of the company via-a-viz gamut of services through various industry stories/inputs, thus adding value and credibility to its operations and generating hype in the media fraternity.
Outcome
What started out as a hyper-local express delivery service for offline stores in 2011, soon became one of the emerging major e-commerce logistics player in less than 2 years. The two years were most crucial from the communication’s standpoint which was strategically utilized by the agency by putting the best foot forward. WBS not just identified the right places to feature the brand but also connected the spokesperson with the right people by creating a strong connection with Indian and global media.
We were successful in positioning the spokesperson of the company as a thought leader in the domain and positioning him as a dynamic entrepreneur with his vision of reaching out to every brand/vendor in India looking to start an e-commerce unit of its own. Each development and step taken by the company was communicated through various PR tool, our balanced approach with innovative thought process preempted the vision of the company and elevated its image as the logistics giant overtaking the Indian market.
Delhivery has garnered extensive media exposure and has firmly established itself as one of the leaders in this space offering tailor-made solutions for brick and mortar retailers and small sellers.
We focused on initiating brand journey stories, industry stories and authored articles for market need in logistics and the growing demand of delivery arms for growing e-commerce companies.
Forbes, The Economic Times, Times of India, YourStory, Business Today and other noted publications covered Delhivery as a company dominating the supply-chain business for online retailers. Mint, Business Standard, The Hindu Business Line and many other trade magazines also covered Delhivery along with its other contemporaries creating a niche in the market.
