Derived from the Japanese word for ‘Broth’, Burosu is a pan-asian restaurant, simmered with love, to satisfy your soul food cravings. Enriched with rich Asian heritage, thier recipes are home-style and comforting everyday eats.

For Burosu we designed a bold, quirky identity that is a reflection of their rich, flavourful food. The chunky typeface has a distinct personality of its own, meant to inspire instant brand recall. The letters ‘R’ and ‘U’ have wavy lines in them which represent noodles, drawn to build a connection with the cuisine being provided by the brand.

We have created a very distinct brand mascot in different food-based expressions. The brand mascot is a quirky and expressive monkey that emotes the unique personality of the brand.