In every PR professional's career, one always comes across some clients who demand unreasonable collateral(s). These unreasonable demands can be anything from getting their niche brand featured in a Bollywood Movie to collaborating with fashion influencers for free. To give...

Media rounds and lobbying form two important aspects of a PR professional's day-to-day life. As a PR professional, we feel that at times it is important that we ask the representatives of various brands to accompany us to the media rounds....