WeddingNama
Context
WeddingNama, born from the unified vision of Ankita Asthana and Akash Agarwal, started as more than just a business venture—it was a labour of love. Founded in 2012, the journey began with two passionate individuals driven by a desire to immortalize love stories through their lenses. Their mutual dream led to the creation of WeddingNama, a name now synonymous with luxury wedding photography and cinematography in India and beyond. A pioneer in its category of capturing weddings with a unique blend of artistry and storytelling, WeddingNama’s dedication to quality over quantity became its hallmark, with its portfolio including weddings at some of the world’s most opulent venues like Umaid Bhawan Palace, The Oberoi Udaivilas, and Emirates Palace among others. This opened doors to more international opportunities, spanning diverse regions from the Middle East and Europe to the USA and Australia. Looking to the future, WeddingNama aims to expand its horizons even further with a mission to create timeless visual legacies that couples can revisit and share with loved ones for generations. Every wedding photographed is a story told with love, care, and dedication.
Brief
The brief was to conduct media outreach around WedddingNama, ad its various initiatives by enhancing brand visibility and awareness. Team Wishbox conducted media outreach around the brand’s announcement of the 4th Chapter of WeddingNama school, its victory at bagging the silver and gold trophies at WOW Awards 2024, and more.
Strategy
The agency facilitated brand and spokesperson-centric profilings and authored articles in addition to organizing brand familiarization meetings to bridge the gap between the founders and the media interspaced with press releases where needed. As a result, many journalists became loyalists of WedMeGood and started featuring the brand in their stories. A mix of mainlines, financials, and online media were tapped on a national level to make a connection with consumers.
Outcome
As a result, WeddingNama has been featured in a mix of publications like Press Trust of India, Delhi Times, BusinessWorld, YourStory, NDTV Profit, Mint, Deccan Herald, Business Standard, The Economic Times, India Today, WION, Midday, ANI, Hans India, Latestly, DailyHunt, Education21, MediaBrief, Lokmat Times, The Print and more.
