Parimatch
Context
Headquartered in Ukraine, Parimatch is the world-leading betting company founded in 1994 which employs a digital-focused strategy to meet all the challenges of today’s reality. The company has come a long way and is continuously developing and improving the quality of its customer experience, which is enjoyed by over 2.6 million users across Africa, Asia, Europe, and Latin America.
Parimatch’s team of champions includes such stars as Conor McGregor, the living legend of boxing Mike Tyson and Dale Willem Steyn, one of the greatest bowlers of all time. It also includes partnerships with one of the most famous football leagues in the world, such as LaLiga, as well as with the biggest teams in the world: Chelsea, Juventus, Leicester City and Everton.
Communication’s Narrative: Communication’s Narrative: Parimatch, a globally recognized online sports betting platform, has been actively promoting the introduction of online sports betting in India. As the business grew and more job opportunities were created, Parimatch sought to increase its visibility through targeted public relations efforts. To achieve this goal, the company focused on trade publications, important business portals, and direct associations with brands and cricketers. Parimatch collaborated with Wishbox to develop a PR strategy that positioned the brand as a pioneer in online sports betting, while emphasizing its commitment to ethical practices and compliance with Indian legal requirements. This approach resulted in extensive PR coverage for Parimatch, enhancing its reputation as a responsible and trustworthy online sports betting platform.
Our Strategy
To boost its brand value and create a strong recall value among online, sports, trade, and business publications in both print and digital mediums, Parimatch adopted a strategic public relations (PR) approach. Given that the online sports betting industry was not widely accepted in the Indian market, Parimatch faced the challenge of changing people’s perception that it was a high-risk portfolio. The PR coverage aimed to address this issue and establish Parimatch as a reliable and ethical platform, generating increased media coverage and improved brand recognition. Through its effective PR strategies, Parimatch successfully enhanced its reputation and gained greater acceptance in the Indian market, attracting a larger customer base.
Solution: As Parimatch’s PR partner, Wishbox Studio played a crucial role in showcasing the platform’s usage and features across different industries and markets in India. With the goal of establishing Parimatch as a leading brand in the country, the WBS team implemented a range of PR strategies. These included one-on-one interviews with top business publications, expert opinions shared in industry stories, and exploring multi-brand partnerships to showcase the global acceptance of online sports betting. The team also authored articles for trade publications catering to different industries, resulting in extensive PR coverage across a variety of publications. To provide media with a first-hand experience of Parimatch’s functioning, the team organized FAM trips, where they could observe how online sports betting works while also gaining insight into the legalities of the industry. Through these efforts, Parimatch gained greater visibility and established itself as a trusted and reliable platform among various industries and audiences in India.
Outcome
Parimatch’s strategic public relations (PR) approach has yielded impressive results, with the brand gaining extensive media exposure and coverage across various publications. By leveraging targeted PR strategies, Parimatch successfully reached its potential clients through the media outlets they most frequently consume. The senior journalists of leading business and trade publications covered Parimatch extensively, providing valuable exposure to the brand and its offerings. As a result, the stories helped Parimatch in cracking business deals, building relationships with potential customers, and establishing itself as one of the best online sports betting platforms in the market. Through these effective PR strategies, Parimatch has enhanced its brand recognition, attracted new customers, and established itself as a leader in the industry.
The brand has been covered by trade and online publications with the likes of the authored article, industry stories, and press announcements in- Times of India, The Week, Press Trust of India, ANI, Business Standard, ET Brand Equity, Exchange 4 Media etc.
Coverage Garnered
Basis exclusive interviews of Mr Anton Rublievskyi, Chief Executive Officer of PMI, in the mainstream media such as Forbes India, Outlook India, The Week, Times Now, Business World, Mint etc.
