Max Petz
What We Did and How We Did It
MaxPetZ, India’s leading chain of multi-specialty veterinary hospitals and clinics, offers expert pet healthcare and wellness services. Formed through the merger of two esteemed practices, Max Vets and Pet Zone, MaxPetZ has over 70 years of legacy. Its network spans 15 super specialty hospitals and clinics in cities such as Delhi, Mumbai, Goa, and Lucknow, demonstrating its commitment to transforming the pet healthcare industry.
Team WBS developed a comprehensive PR strategy for MaxPetZ with the primary objective of brand building and establishing MaxPetZ as a leader in the pet healthcare and wellness industry in India. By focusing on key campaigns and leveraging strategic PR tools, Team WBS successfully positioned MaxPetZ as a trusted provider of veterinary services across various cities. The agency ensured visibility in esteemed media outlets and online platforms, highlighting MaxPetZ’s top-notch veterinary services, innovative treatments, and commitment to pet wellness. Through well-planned campaigns, the agency showcased MaxPetZ’s status as a multi-specialty veterinary healthcare provider, reaching a wide audience and solidifying its reputation as a leading player in the pet healthcare sector.
Result-Oriented Impact Created
The agency explored various opportunities for MaxPetZ, securing coverage in prominent publications such as Hindustan Times, The Economic Times, India Today, Times of India, The Indian Express and Business World. This extensive media outreach included Profiling features, Listicles, Authored articles, and Industry stories on topics ranging from heart disease, rabies, and arthritis to pet mental health and cancer care. These efforts established MaxPetZ as a thought leader in pet healthcare and wellness.
Team WBS also secured press releases and standalone features in publications like ET HealthWorld, Business Standard, The Daily Guardian, Pharmabiz, and Healthcare Radius, highlighting MaxPetZ’s pioneering work in treatments such as high-pressure balloon valvuloplasty and 3D printing for reconstructive surgeries. In total, the agency garnered over 50 media coverage, including print, online, and social media platforms.
These impactful narratives and strategic communication initiatives positioned MaxPetZ as a leading voice in the industry while reinforcing its commitment to providing compassionate and exceptional pet healthcare services.
