Luemin is a luxury lighting brand designed to illuminate spaces with elegance and sophistication. By integrating exceptional craftsmanship with thoughtful design, Luemin seeks to enrich lifestyles and elevate environments. Wishbox was commissioned to create a refined brand identity and suite of collaterals that mirrored the brand’s essence: a subtle, luxurious allure that complements and transforms every space it touches.

Our collaboration with Luemin started with crafting a logo that captures the essence of luxury and sophistication. The logo is designed with a unique, stylised “l,” along with a small, star-like detail that accentuates the design, subtly hinting at Luemin’s role in illuminating spaces with a touch of brilliance. The deep, warm tones used in the logo reflect Luemin’s luxurious and grounded identity, creating a refined visual anchor for the brand. This minimalist yet distinctive logo complements Luemin’s commitment to enhancing spaces with lighting that’s both functional and aesthetically pleasing.

To ensure Luemin’s brand was felt even in the smallest details, we developed business cards and letterhead that exude understated luxury. The business cards were kept minimal and elegant, with a soft matte finish and embossed lettering to make each interaction memorable. By focusing on high-quality textures and subtle metallic accents, we designed cards that represent a refined, tactile experience—leaving a lasting impression of elegance.

The letterhead follows a clean, minimalist design, incorporating a delicate pastel palette to frame Luemin’s identity. This approach was intentional, allowing each piece of correspondence to maintain a professional yet elegant touch that speaks to Luemin’s discerning clientele.

Our vision for Luemin’s Look Book, “Moods of Light,” was to evoke the emotional experience of light through carefully crafted visuals. By showcasing Luemin’s products in various natural settings—from the soft warmth of morning light to the rich glow of sunset and the tranquil elegance of starlit nights—we invite readers to experience how lighting transforms and enhances spaces throughout the day. Each scene is crafted with colours and tones that resonate with the mood of each time of day, allowing the products to feel seamlessly integrated into everyday life.

This concept extends beyond the time of day to embrace seasonal moods. Through images of spring’s joyful bloom, rainy-day introspection and moonlit serenity, we illustrate how Luemin’s lighting solutions can adapt to and reflect the emotional ambience of any space. Each visual and caption is designed to mirror the natural beauty and emotional depth of light, highlighting the way Luemin’s products bring both elegance and a sense of connection to every environment.

Through this collaboration, Wishbox and Luemin blended creativity and expertise to craft branding that resonates with elegance and emotion. Together, we’ve illuminated a path where luxury meets subtlety, creating an experience that feels both refined and inviting!