Jimbu Thakali
An embodiment of the heritage of the Thak-Khola Village of the Mustang District, Jimbu Thakali is an endeavor to introduce authentic Thakali cuisine to the world. With 2 branches in Kathmandu and a 3rd location on the way, Jimbu Thakali founded by the Sherchan family has been successfully able to win the hearts of the Nepalese. Having found immense success in Nepal, Jimbu Thakali now plans to extend the experience to India.
In order to highlight and showcase the rich cuisine and the age-old traditions of the Thakali community, Wishbox Studio shortlisted a few senior food writers and Social media influencers for an 8-day Familiraziation trip to Nepal, which not only included several visits to the Jimbu Thakali restaurant in Kathmandu but also traveling to the source of this culture, the Mustang district. The Fam trip ensured top journalists like Rupali Dean, Pallavi Pasricha, Ayandrali Dutta and ace social media influencers like Anupriya Kapoor, Riya Mavi, Arvind Vijay Mohan experienced Nepal in its most authentic form.
Wishbox Studio has achieved impactful stories which highlighted both the cuisine and the culture of the Thakali community. The Fam-trip resulted in large-format stories in publications like National Geographic Traveller, Outlook Traveller, Economic Times, Exotica Magazine, Femina, Lonely Planet, ET Hospitality World, Outlook India, Travel & Leisure India. The experiential trip was also covered extensively on Instagram and Youtube through stories, posts, Vlogs, and detailed series of the trip. The Fam followed by detailed media features successfully stirred curiosity amongst Indian readers about Jimbu Thakali and Mustang Valley
Eyeballs garnered- 30 Million+
