Centre for Social and Behaviour Change is a set-up at Ashoka University that seeks to make interventions related to behavioural change for the marginalised sections of society. Wishbox was commissioned to create a section for a pre-existing website that was not only highly functional but also visually exciting.

The section aptly named, “Behavioural Science 101” is dedicated to sharing valuable knowledge on behavioural science, explaining how human behaviour and decision-making processes are dictated by a host of factors and the importance of behavioural science in a modern setting.

Keeping static graphics in balance with dynamic ones, we successfully created a vivid infographic using hand-drawn illustrations, to bring out detailed insights with user-friendly visuals. Additionally, it allowed us to organise complex information into accessible sub-sections, making the website interactive and easy to navigate for the user.

Giving the website a new visually striking section with its own identity, Wishbox perfectly captured the extraordinary work of CSBC and brought it forward for the people whose lives the centre seeks to touch!