Positioning Emergency Care as the Need of the Hour for the Asian Medicine Fraternity.

Create a strategic public relations plan for the event, Asian Conference on Emergency Medicine 2019 (ACEM 2019). Also, through lectures and talk-sessions, establish Emergency Care and make high standards of diagnosis in the field of emergency medicine essential at all hospitals across Asia.

Context

The Asian Society for Emergency Medicine (ASEM) and Society for Emergency Medicine India (SEMI) had organised the 10th Asian Conference on Emergency Medicine (ACEM). It was a three-day conference held in New Delhi from November 7th-10th, 2019. Witnessing its first in India, the biennial conference had intended to aim at lectures, discussions and talks on affordable emergency care for all sections of the society, bridging gaps in healthcare and creating a positive impact on society. Over 2100 delegates from across the globe had participated in the pre-conference workshops and the scientific sessions in the tenth edition of ACEM.

With the epicentre of the event being Affordable care, Bridging gaps, and Creating Impact (ABC), the conference’s aim was to highlight the interactive and dialogue-driven sessions teeming with case-studies, productive solutions and valuable insights from national and global Emergency medicine experts. The aim was to bring unbridled access to best practices and innovations in the field of trauma, emergency and acute care medicine from different emergency care ecosystems from all over the world.

Communication’s narrative

The Asian Conference for Emergency Medicine is an established name in the medical circuit for the last 10 years. Since the idea was to introduce its very first edition in India, the brand wanted to not just do a big event but also garner huge visibility and exposure through PR outreach, mainly to get the attention of the healthcare sector from across the country. Since, many hospitals and medical practitioners are not aware or trained to handle Emergency Medicine cases in India, one of the objectives of the conference was to promote the science and art of Emergency Medicine in Asia. The intention was to not just provide basic awareness about emergency medicine but also help build a robust emergency care ecosystem to provide safe and effective emergency care at all times. All this to encourage fellow emergency care physicians and big and small hospitals to acknowledge the importance of this field of medicine and facilitate training for their employees to handle emergency cases in future with proficiency.

Wishbox Studio and ACEM 2019 team joined hands to execute the 3-day event with an approach to highlight the event in media in different stages. Not just this, a strategy that presented Emergency Care as the need of the hour for the healthcare sector in India and also an important component of healthcare services.

Our Strategy

Our PR approach and strategy was to create a huge impact on the healthcare media leading to the initiation of a dialogue around the need for emergency medicine in India across the country.

The “Solution”

WishBox Studio as ACEM’s PR partners for the conference, ensured good media mileage for the brand spread across 3-days and in different stages. Since it was their first event in India, WishBox helped the brand to showcase the various emergency situations and methods to handle them and establish EM as a core part of emergency services in India through different PR tools like one-on-one interactions, authored pieces, industry stories, press releases etc.

Stage 1

Team WBS initiated the media outreach through a press release dissemination 15 days before the conference. The idea was to build excitement among the key stakeholders before the conference. This step provided ACEM 2019 a huge exposure in the media even before the conference took place. The press release was picked up by Asian News Service (ANI), an Indian news agency. We gathered limelight in various online platforms like Business Standard, BW Healthcare, DailyHunt to name a few.

Stage 2

The inauguration of ACEM 2019 was held at the Vigyan Bhawan in the presence of Honorable Vice President, Shri Venkaiah Naidu. The inauguration ceremony marked the start of the three-day conference with the vice-president also emphasising on the importance and the need for emergency care in the country. WishBox Studio coordinated the inauguration event and invited key media personnels to cover the same. Publications like PTI, UNI, Loksabha TV, DD were among some of the names of the renowned publications present at the ceremony.

Stage 3

The 10th Asian Conference on Emergency Medicine started on November 7th till November 10th in New Delhi with more than 2100 delegates present at the do from across the world. WishBox Studio invited key health and features media to cover the event in a big way. Team WBS aligned one-on-one interactions with leading publications, shared expert opinions for industry stories and also rolled out a post-event press release at the end of the conference. All this helped us garner some great coverage in varied publications like ET Healthworld, Times Now Digital, Business World, India Today to name a few.

Outcome

ACEM 2019 was a huge success and got the right and desired media exposure for the brand. The event got featured in publications they had intended to be featured in and got covered by senior journalists from the healthcare industry. The media attention didn’t just last around the conference, however, even post event WishBox secured various media opportunities around the emergency care related to the Covid-19 pandemic and got leads from publications like Business World, The Pioneer, Outlook Business, NDTV Online to name a few.