Art and Culture Public Relations / December 13, 2020
Offering End to End Solutions to the Art Aficionados
Context
Artery India founded by Arvind Vijaymohan is an art market intelligence firm that offers diligence-derived, investment-specific guidance to collectors and investors of Indian art, facilitating informed and prudent decision making. Artery joined hands with Wishbox Studio when it was about to launch Artery Collector’s Tools that were essential to serious collectors and investors while building and managing their art holdings and portfolio.
Communication’s narrative
The art industry of India was proliferating. We wanted to communicate that artwork is an asset that would amplify in value after years hence it is an investment that should be made prudently. The strategy was to successfully launch and create public awareness about Artery Collector’s Tools. Artery India’s target group is niche hence we focused on generating substantial, meaningful media coverage that would discuss the various facets of the company.
Our Strategy
The concept of Artery is very niche and it has a monopoly in India hence the action plan was to educate the media and the target audience that art has a value and prudent investment should be made. We created a high decibel campaign focused on the intrinsic value that the art holds. We included powerful statistics to demonstrate Artery’s research on the subject like Top 500 Artworks, Performance Reports etc.
The “Solution”
Artery India came out with several pieces of research on the art industry. Wishbox had strategized to capitalize on the research which they undertook by sharing those as an exclusive with the publications. We also created multiple pitch notes and informative stories like “135 Artworks FetechedRs. 118.6 Crores: Future of Indian Online Art Auction Deconstructed”, “Top 500 Artworks in India”, “Indians Are Now Spending Big on Art”, “MF Hussain Remains Highest Earning Indian Artist in Art Auctions” which were shared as exclusives with the media. We also built on Mr. Arvind Vijaymohan’s profile as an art futurist. He is an eclectic amalgamation of art, literature, cinema, culture and history and his learnings about art were shared with many publications.
Outcome
Mr. Arvind Vijaymohan is the most sought after art industry analyst & advisor. He still contributes to multiple publications as an author. The Economic Times, Hindustan Times, Business Standard, Mint and Business Insider, DNA, Scoopwhoop, PTI etc. have covered him extensively.
