Antarmanh
Client Background
Antarmanh is a workplace wellness consultancy. They specialize in strengthening and building workplaces with mutual trust and collaboration. Derived from the Sanskrit word meaning “inner conscience,” Antarmanh was created to emphasize the significance of emotional well-being in Indian workplaces.
Rebranding Strategy
Wishbox was entrusted with the task of rebranding Antarmanh, focusing on three key pillars: Awareness, Acceptance, and Advocacy. The aim was to create a brand identity that captured the essence of the company and its values while energizing the spirit, bringing inner poise, and manifesting happy transformations.
Social Media Strategy
To enhance Antarmanh’s online presence and build brand awareness, Wishbox devised a comprehensive social media strategy targeting LinkedIn, Instagram, Facebook, YouTube, Twitter, and even a podcast. The primary objective was to generate new leads and connections on LinkedIn while positioning Antarmanh as an industry leader and their founder as a thought leader in the workplace wellness industry.
LinkedIn:
LinkedIn was identified as the primary platform for lead generation and professional networking. Wishbox created a compelling LinkedIn profile for Antarmanh, highlighting their unique blend of expertise and their commitment to emotional well-being in the workplace. Engaging and informative content, including thought leadership articles, industry insights, success stories, and tips for fostering a healthy work environment, were regularly shared to establish Antarmanh as a go-to resource for workplace wellness.
Instagram, Facebook, YouTube, and Twitter:
Recognizing the importance of visual storytelling, Wishbox developed a cohesive visual identity for Antarmanh across Instagram, Facebook, YouTube, and Twitter. Vibrant and uplifting graphics, coupled with inspiring quotes, motivational videos, and success stories, were shared to engage the audience and promote the brand’s message of transformation and trust. Regular updates on workshops, training programs, and success stories were also incorporated to foster a sense of community and encourage user participation.
Podcast:
To further amplify Antarmanh’s reach, Wishbox launched a podcast hosted by the founder and experts from the team. The podcast served as a platform to delve deeper into workplace wellness topics, discuss industry trends, and provide actionable insights to listeners. Promoting the podcast on social media channels helped increase brand visibility and attract a wider audience interested in professional and personal development.
Public Relations Strategy
In addition to social media, Wishbox devised a comprehensive public relations strategy to increase brand visibility, establish thought leadership, and foster positive relationships with the media and industry influencers. The PR efforts aimed to position Antarmanh as a trusted authority in workplace wellness and drive media coverage, speaking engagements, and collaborations.
Media Outreach:
Wishbox conducted extensive research to identify relevant media outlets, industry publications, and online platforms with a focus on workplace wellness, talent development, and business leadership. Press releases were crafted to highlight Antarmanh’s rebranding, emphasizing their unique approach to emotional well-being in the workplace and showcasing success stories and case studies. These press releases were strategically distributed to key media contacts, ensuring maximum exposure and generating interest in Antarmanh’s expertise.
Thought Leadership:
To establish Antarmanh as a thought leader in the workplace wellness industry, Wishbox collaborated with the company’s experts to develop thought-provoking and informative content. This included opinion articles, whitepapers, and research studies that explored current trends, challenges, and solutions in fostering a healthy work environment. By leveraging Antarmanh’s expertise and industry insights, Wishbox aimed to secure guest blogging opportunities and media placements that would showcase their unique approach to workplace well-being.
Results
Through the integrated social media, rebranding and public relations efforts, Antarmanh achieved significant success in enhancing brand awareness, establishing thought leadership, and building positive media relationships. The media outreach campaign resulted in media coverage across targeted publications, featuring Antarmanh’s expertise and success stories. The thought leadership content generated widespread interest and engagement, positioning Antarmanh as a go-to resource for workplace wellness. The influencer collaborations helped expand Antarmanh’s reach and credibility among their target audience.
Conclusion
By combining social media and rebranding with a robust public relations strategy, Wishbox successfully elevated Antarmanh’s brand presence and industry reputation. The integrated approach not only generated increased brand visibility and thought leadership opportunities but also fostered valuable media relationships and collaborations with industry influencers. Antarmanh emerged as a trusted authority in workplace wellness, with a strong media presence and a growing community of professionals seeking their expertise and guidance. Our 360° marketing efforts solidified Antarmanh’s position as a leader in fostering emotional well-being in Indian workplaces.
