Treehouse is an organic clothing brand for kids, primarily retailing in Europe. As the name suggests, they follow a sustainable and environment-friendly process to create clothes made only of organically grown cotton.
We were assigned the logo design for the same. The use of a soft and muted color palette was in sync with their clothes and European sensibility. The idea was to create a classy, friendly and quirky logo using symbols from nature since ‘organic’ and ‘sustainable’ were key brand assets. The brand primarily targets parents, but the end-user is a child, so the challenge was to achieve a balanced logo which appeals to both.