Disha

Branding



Disha is a three-year partnership between the IKEA Foundation, United Nations Development Programme (UNDP), Xyntéo and the India Development Foundation (IDF) which is helping one million underprivileged women in India learn marketable skills and connecting them with better income opportunities.
The branding identity and language has thus been created using the concept of a constellation which essentially signifies “joining of the dots” or in other words bridging gaps – something which is exactly what Disha stands for.
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