Navigating the AI Wave: What Creators and Brands Can Do to Prepare for a Future They Can’t Predict
The release of Open AI’s ChatGPT in the November of 2022 led to a wave of unrest across the internet universe. Creatives were suddenly worried about losing their jobs to AI, brands were excited about the prospects of using AI...
Threads: The Rising Social Media Competitor Redefining Brand Presence
When the popular e-commerce company Nykaa joined ‘Threads’, it didn’t post about its product offerings. Instead, it started with a quippy one-liner about the app itself. Similarly, Netflix India didn’t just put up a boring old post about upcoming shows. Instead,...
What Makes Successful Branding? Decoding the basics!
We come across a million different brands every day, okay, at least a hundred different brands every day—but tend to remember only a handful. What is THE secret that makes some brands memorable while others are just so forgetful? Well,...
Unveiling the Influencer’s Game: Marketing and Social Media Strategies for Personal Branding
In the fast-paced world of social media, influencer marketing has emerged as a dominant force in brand promotion. Companies have started recognising the power of influencers in reaching and engaging their target audience, but what about the influencers themselves? Behind...
Want To Make Your Brand DANK? Try Meme Marketing!
A determined-looking kid, dancing Drake, or Akshay Kumar in Phir Hera Pheri — what do they all have in common? Even if you don't spend much time on social media, you are certainly not left untouched by the sway of...
Marketing in the age of social media algorithms
Ahrr, social media algorithms. This is the first thought that comes to mind for most businesses when they have to tackle social media for promotion and advertising. It’s become this great “unknown” that’s holding content down. Algorithms might seem harmless and...
AI and the changing media landscape
How the rise of ChatGPT and other AI tools stand to completely disrupt the media landscape Whenever we read about topics like Artificial Intelligence (AI) and Machine Learning (ML) the first thing that pops to mind are sci-fi movies like The...
A day in the life of a graphic designer
So you find yourself wondering what Graphic Designers exactly do. You thought the two words were self-explanatory, like “self-driving cars”, and that was all there was to it. But Graphic Designers are a tricky bunch. They are like a new...
The rise of the Not-so-Silent Media: How conversations shape around taboo topics
Undeniably, one of the most controversial media scandals of the 90s was Milind Soman’s nude photoshoot on the front page of a national newspaper. It also led to quite a court battle. And while the recent FIR against Ranveer Singh...
Festive Marketing 101: A Review Of The Best Festive Campaigns Of 2022
A boring family get-together, a cool house party, a short vacay or a relaxed hangout with friends — no matter what you did for fun last year, we bet it was better than the two before that. And when it...