Blog
An idea has the power to ignite unsupressable fires in the mind. We believe in adding fuel to the fire and seeing where it takes us.
Thoughts. Musings. Hearsay. Relatable and debatable opinons. We basically force everyone in our agency to write a lot.
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Unveiling the Influencer’s Game: Marketing and Social Media Strategies for Personal Branding
In the fast-paced world of social media, influencer marketing has emerged as a dominant force in brand promotion. Companies have started recognising the power of influencers in reaching and engaging their target audience, but what about the influencers themselves? Behind...
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Want To Make Your Brand DANK? Try Meme Marketing!
A determined-looking kid, dancing Drake, or Akshay Kumar in Phir Hera Pheri — what do they all have in common? Even if you don't spend much time on social media, you are certainly not left untouched by the sway of...
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Marketing in the age of social media algorithms
Ahrr, social media algorithms. This is the first thought that comes to mind for most businesses when they have to tackle social media for promotion and advertising. It’s become this great “unknown” that’s holding content down. Algorithms might seem harmless and...
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AI and the changing media landscape
How the rise of ChatGPT and other AI tools stand to completely disrupt the media landscape Whenever we read about topics like Artificial Intelligence (AI) and Machine Learning (ML) the first thing that pops to mind are sci-fi movies like The...