Blog
An idea has the power to ignite unsupressable fires in the mind. We believe in adding fuel to the fire and seeing where it takes us.
Thoughts. Musings. Hearsay. Relatable and debatable opinons. We basically force everyone in our agency to write a lot.
Green is the New Buzzword: How F&B Brands Are Selling Sustainability (Without Sounding Like a Lecture)
No Ads, No Problem: Cracking the Code of Alcohol Branding in India!
Designing for Gen Z Why Brands Are Getting Bolder, Weirder, and Meme-ier
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4 Things About F&B Marketing No One Told You
The F&B industry is all about flavours, experiences and memories. But what about its marketing? A top-notch recipe doesn’t necessarily guarantee a top spot in your customer’s hearts. Behind every perfectly plated dish is a marketing strategy that gets people...
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Why Everyone Hates Comic Sans? — The Story of The Unlikely Villain of Typography
If fonts were characters in a high school drama, Comic Sans would be the nerdy kid everyone loves to hate. Born from a desire to make digital communication more playful and accessible, Comic Sans has instead become the butt of...
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Navigating the AI Wave: What Creators and Brands Can Do to Prepare for a Future They Can’t Predict
The release of Open AI’s ChatGPT in the November of 2022 led to a wave of unrest across the internet universe. Creatives were suddenly worried about losing their jobs to AI, brands were excited about the prospects of using AI...
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Threads: The Rising Social Media Competitor Redefining Brand Presence
When the popular e-commerce company Nykaa joined ‘Threads’, it didn’t post about its product offerings. Instead, it started with a quippy one-liner about the app itself. Similarly, Netflix India didn’t just put up a boring old post about upcoming shows. Instead,...