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An idea has the power to ignite unsupressable fires in the mind. We believe in adding fuel to the fire and seeing where it takes us.

Thoughts. Musings. Hearsay. Relatable and debatable opinons. We basically force everyone in our agency to write a lot.

Green is the New Buzzword: How F&B Brands Are Selling Sustainability (Without Sounding Like a Lecture)

Once upon a time—OK, like five years ago—sustainability in India’s F&B scene was a bit like the elaichi in your...
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No Ads, No Problem: Cracking the Code of Alcohol Branding in India!

If you’ve ever walked into a liquor store and been overwhelmed by rows of bottles all screaming for attention, you’ll...
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Designing for Gen Z Why Brands Are Getting Bolder, Weirder, and Meme-ier

If brands are beginning to sound like that quirky backbencher in class, it’s not by accident. With Generation Z, also...
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