Art events to look out for in February, 2018
India is the most diverse and culturally rich country. We see a cultural and language shift every 50 kilometers where the shift is more in terms of art. This 'Unity in Diversity' from across the country can be experienced at...
How to nail those pitch calls?
The generic PR activity consists of rolling out a pitch note or a press release via email. If/when the journalist is interested in your story idea he/she might respond but how many times has it happened that you received a...
Under the influence
2018 has been termed as the year of “Influencer Marketing”. So what exactly is influence marketing? According to Pixlee, “Influencer Marketing is a form of marketing that focuses on targeting the key industry leaders to drive brand message and awareness...
The rise of the Gradients!
Colour is powerful. Colour is an evolution and holds the power to change, integrate and even have us perceive it in many different ways. We’re in a new age, a new year and we’re already witnessing a very different colour...
Things every PR person is tired of hearing
Working as a PR Consultant/Manager? If that was a loooouuuddd YES, then what follows are some one-liners and questions that you often get asked. That 'Totally Relatable' kind of content. Also, if you are not a PR Professional and thinking "Why am...
Typography through the eras!
We’re continually evolving as humans, we’ve all come from a past we’re thankful about. Be it the wars our country may have been a part of or the technology that has slowly evolved through the ages. For once we’re leaving...
Make 2018 fruitful with these easy to follow resolutions
New Year and Resolutions are like “Mac and Cheese” as it always goes hand in hand. 2018 has just started and like every year most of us must be grappling to keep our resolutions intact. The common resolution are to avoid junk, read...
2017 in a nutshell!
2017 has been a successful year for our clients and for us. Here is a round up of the key milestones achieved by our clients and us. Wish you all a very successful 2018. Bang & Olufsen opened its stores in...
From gadgets to skincare products, we have covered it all!
We are at the fag end of 2017 with Christmas and New Years right around the corner. If you are looking for options to gift your loved ones or a quick weekend getaway to celebrate the coming of the New...
Brands that trolled their rivals and how
Brand trolling has been around the corner since a decade now. Trolling the rivals on social media or billboards had always managed to grab the eye balls of the general public. It has now become an efficient way of marketing...