Influencer Marketing: Here’s how to do it right and get results
When Italian fashion influencer Chiara Ferragni got married in 2018 it made more waves than Meghan Markle’s royal wedding. And the news and pictures of her wedding dress garnered Dior, the maker, media impressions worth $5.2 million. Dior’s website crashed...
Celebrating the shades of freedom
Independence Day is a sight of celebration, festivity, and countrymen beaming with pride and patriotism. Every year brands prepare impactful campaigns to connect and celebrate this memorable day with their patrons. This blog will look at some exciting lenses through...
Shark Tank India: Tips for every aspiring entrepreneur
A successful franchise in the USA, Shark Tank decided to bring its show to our shore. With it, came back the joy of watching television. Gathering around with your family to watch an episode a day, at the prime time...
Brand Communications 101 ~ How to tread ahead in uncertain times ~
Ankita runs a business where she owns an apparel brand but the brand was caught off-guard with the recent global health crisis. Sadly, the brand was not able to establish its online presence. With some tiff amongst the team, the...
Is design all about how your product ‘looks’? Let’s solve the conundrum.
A well-designed logo and website can be the difference between a sale and a hard-pass. A professional branding is not fully given the importance it deserves in today’s world. Building a brand does not happen overnight, but if the foundation...
First to market, first to fail?
The First-Mover-Advantage is established marketing rhetoric that reminds us that the dream is enough to sustain you. But isn’t it just a sugar-coated myth? Several case studies suggest that early entrants with the most innovative product offering have not stood...
How social media influencers are making your restaurant the talk of the town
If you’re in the restaurant business, you’re probably always looking for effective ways to attract new customers and get more...
The fears of a new PR joinee and how to overcome them
PR or Public Relations is not only a profession but an art. It gives you the creative space to explore and improvise....
Branding for a purposeful future
The world, as we know it, has come to an end. No, this isn’t an ill-fated, apocalyptic declaration....
Your luxury gifting guide for Diwali
In the midst of a hectic festive season, it's hard to find time to go shopping, let alone pick out the perfect gift. If you're running low on gift-giving inspiration, don't fret! Looking for Luxury Gift options this Diwali? Search...