Agashe is a clothing store that offers exclusive wear for women. It brings together curated fashion from the finest in prêt wear from designers across the country. We were asked to design the branding identity along with all other collaterals for the brand, keeping in mind that the look and feel needed to be kept extremely clean and contemporary. The key challenge here was to ensure that the identity should not lean towards any one style in particular, so as to be able to encompass the style of a myriad of designers. We decided to highlight “SHE” in the name to bring in the element of a strong and confident woman – much like what the brand itself stands for.